The $SWAN public offer is structured as a “fair-launch Initial Coin Offering (ICO)” with no pre-sale and equal access for all participants. The offer targets both retail and institutional investors, with the following key details:

Purpose/Strategy/Vision

The company aims to pioneer innovation in blockchain technology by providing cutting-edge applications and services related to crypto-assets, smart contracts, and distributed ledger technologies. This includes, inter alia, integrating blockchain solutions into everyday activities, enabling transparency, efficiency, and security in financial and non-financial ecosystems.

Products/Services

The company’s primary focus lies in the development and issuance of MiCA-compliant crypto-assets, including the $SWAN token, which is designed for compliant, transparent, and secure holding and transaction. Additionally, the company envisions developing blockchain-based software solutions and smart contract frameworks that cater to both business-to-business and business-to-consumer markets. Ancillary services may include blockchain consulting and solutions that enhance compliance and operational efficiency for entities using blockchain technologies.

Markets Served

The company’s target markets include the European Economic Area (EEA), with a special focus on Finland as the hub of operations. Activities cater to retail and institutional investors interested in crypto-assets, as well as businesses seeking innovative blockchain solutions that align with the EU’s regulatory practices and industry-standard technological implementations.

As the company was recently established in 2024, there is no historical financial data available for the past three years. However, the financial condition of the company is stable, supported by contributions from its founders and stakeholders. These resources are sufficient to meet the operational needs of the business at its current stage.

The launch of this MiCA-compliant token does not require significant financial investments. The development and issuance processes rely primarily on non-financial resources, particularly the expertise, working hours, and technical skills of the issuer and its team. These resources are readily available within the organization, ensuring that the token launch proceeds efficiently without placing substantial demands on the company’s financial resources.

Key Performance Indicators (KPIs)

Since the company is in its early stages of operation, financial KPIs are not yet applicable. Instead, the relevant KPIs for this phase include:

–       Progress on Token Development: The $SWAN token was designed from the ground-up for a MiCA-compliant launch, demonstrating adherence to regulatory requirements.

–       Operational Readiness: The company has successfully allocated the necessary internal resources (e.g. time and expertise) to facilitate the token issuance.

–       Stakeholder Support: Continued backing from founders and stakeholders ensures sufficient capital availability for ongoing operations.

Capital Resources

The company’s capital resources are derived from initial contributions by founders and stakeholders. These resources are sufficient to fund current and planned activities, including the $SWAN token launch. Given the low financial resource intensity of the token issuance process, no material changes to the company’s capital structure are anticipated in the short term.

Non-Financial Factors

The company’s reliance on highly skilled personnel and efficient resource allocation highlights the strength of its operational model. The $SWAN token issuance leverages existing blockchain technology and the team’s expertise, reducing the need for external financial input.

The White Swan project introduces the $SWAN-token, a MiCA-compliant memecoin designed to embody the playful and community-driven nature of meme culture within the crypto ecosystem, while adhering to the regulatory standards of the European Union. Launched through a fair-launch “Initial Coin Offering” (ICO) (i.e. a public offer), $SWAN ensures an equitable token distribution model, which focuses on transparency and inclusivity for all eligible participants.

The concept of $SWAN is inspired by the recent viral phenomenon sparked by Crypto Capo, a prominent memecoin influencer and trader, who shared an image of a black swan in his group chat. This imagery catalyzed the narrative of a new potential sub-category of animal-themed memecoins, combining market trends with creative storytelling.

Therefore, $SWAN positions itself as the symbolic “White Swan” of the crypto-community, which aims at conveying positivity, resilience, and the potential for regulatory-compliant innovation within the memecoin space. The project’s mission is to merge the playful spirit of meme culture with the trust and accountability demanded by the evolving regulatory landscape, making it a standout contender in this emerging niche of animal-themed tokens. The White Swan exemplifies such meme culture itself:

1.    The White Swan

The $SWAN token is a MiCA-compliant memecoin designed to blend the humor and community-driven appeal of meme coins with robust regulatory compliance. Drawing inspiration from a viral trend initiated by Crypto Capo, who posted an image of a black swan, $SWAN leverages this narrative to position itself within a potential new sub-category of animal-themed memecoins. The project aims to challenge the status quo of token launches by embracing compliance without sacrificing the playful, high-energy spirit characteristic of meme culture.

The $SWAN public offer targets various prospective, including non-institutional and other retail investors. The $SWAN public offer is construed in a way where 75% of the tokens are distributed to the public, with 10% reserved for the team, which refers to any closely affiliated legal or natural persons who have entered into an agreement with the offeror, and 15% for the development company to cover future expenses, such as market-making and listing fees. For the avoidance of doubt, the offeror/issuer may hold some of the team allocation on behalf of some team members, although it does not actually retain control of the $SWAN tokens from the team allocation, which is used solely for the purposes of compensating the core team for the development of the $SWAN project. Proceeds from the public offer will benefit the development company, funding ongoing operational and strategic initiatives.

2.   Past and Future Milestones

November 2024

–       Token Issuer Incorporation: Formal establishment of the issuing entity.

–       Grant Research: Exploration of pre-offer funding opportunities to support initial activities.

November–December 2024

–       Legal Materials Preparation: Creation of all required documentation to ensure compliance with MiCA and Finnish regulations.

–       Notification to FIN-FSA: Submission of the required notices to the FIN-FSA.

–       Technical Development: Completion of all blockchain and token-related technical components.

–       Pre-Marketing Activities: Targeting high-net-worth individuals, influencers, and market makers to build momentum.

–       Community and Marketing Setup: Establishing initial community channels and marketing outreach efforts.

January 2025

–       Initiation and conclusion of the public offer.

–       Launch and distribution of the $SWAN token.

February 2025

–       Engagement with market makers to ensure token liquidity and accessibility.

–       Possible initial listings on centralized exchanges to expand market reach.

3.   Outlook and Vision

As the first MiCA-compliant memecoin, $SWAN is positioned to capitalize on the regulatory alignment demanded by exchanges and investors starting in January of 2025. With the compliance landscape shifting, $SWAN aims to stand out as a leader in regulatory adherence while maintaining the fun and creativity of the memecoin space. The project’s unique theme —centered on swans rather than traditional animal memes like dogs or frogs — further sets it apart, signaling the emergence of a new, compliant, and innovative category of tokens.

By combining compliance with creativity, $SWAN not only aims to capture market interest but also to set a new standard for how meme coins are perceived and integrated into the broader crypto ecosystem. The timing of the launch ensures early-mover advantage, making $SWAN a pioneer in this exciting and evolving space.

The resources allocated to the $SWAN project primarily consist of non-financial contributions, including the extensive manhours and expertise provided by the development team of the issuer/offeror. These efforts have been directed towards technical development, compliance with MiCA's obligations, and project planning to ensure a successful public offer and token launch for $SWAN.

Additionally, financial investments have been made in certain key-areas, such as:

-       Website Development: Establishing an online presence and communication platform for the project.

-       Company Incorporation: Covering legal and administrative expenses associated with incorporating the issuing entity to support the token offering and ongoing operations.

The funds collected during the $SWAN token public offer will be allocated strategically to ensure the successful launch and ongoing development of the $SWAN memecoin, as well as to maintain liquidity and market presence. The planned use of funds is as follows:

1.    Development Costs:

A portion of the issued $SWAN tokens will be reserved by the development company to cover future operational expenses. These include:

–       Market-Making: Engaging professional market makers to ensure liquidity and price stability on exchanges.

–       Marketing: Engaging with and/or hiring personnel for marketing purposes.

–       Exchange Listing Fees: Covering costs associated with listing $SWAN on decentralized (DEX) and centralized (CEX) exchanges.

–       Technical Enhancements: Supporting any necessary upgrades or adjustments to maintain the token’s performance and security.

2.   Team Compensation:

–       A portion of the issued $SWAN tokens will be allocated to the team and is therefore used to compensate core contributors for their work in developing and launching $SWAN. This includes the technical, legal, and marketing teams.

–       Subject to a vesting period of 18 months, which means that the team is not able to sell the $SWAN tokens before this time period has elapsed, reducing the chance of negatively impacting $SWAN’s possible market value.

3.   Issuer/Offeror Treasury:

–       A portion of the issued $SWAN tokens will be retained by the issuer/offeror as a strategic reserve. This allocation serves as an investment incentive to further develop and grow the $SWAN ecosystem, funding initiatives such as ecosystem partnerships, platform enhancements, or community rewards.

–       Subject to a vesting period of 18 months, which means that the issuer/offeror is not able to sell the $SWAN tokens before this time period has elapsed, reducing the chance of negatively impacting $SWAN’s possible market value.

–       Additionally, these tokens may be used as leverage for securing strategic opportunities or partnerships, if deemed necessary and appropriate, ensuring the long-term success and sustainability of $SWAN.

4.   Tax Obligations (Directly Funded with the Public Offer):

–       Due to the uncertainty surrounding the taxation of crypto-assets, pre-emptive measures will be taken to ensure full compliance with applicable tax legislation.

–       A substantial portion of the Solana (SOL) raised will have to be immediately liquidated after the public offer to generate fiat currency. This is necessary to cover the tax liabilities that will arise from the public offer of $SWAN.

–       The issuer/offeror intends to seek an advance ruling from the Finnish tax authorities to obtain a binding decision on the tax implications of the public offer of $SWAN, which may require allocating funds towards tax consulting in order to ensure that the issuer/offeror of $SWAN remains compliant with applicable laws.

5.   Liquidity Provision (Directly Funded with the Public Offer):

–       A portion of the proceeds will be dedicated to bootstrapping liquidity on decentralized exchanges (DEXs), ensuring that users can trade $SWAN tokens seamlessly post-launch.

6.   Community and Marketing Efforts (Directly Funded with the Public Offer):

–       Supporting the growth of the $SWAN community through targeted marketing campaigns and influencer partnerships. This includes pre- and post-offer awareness campaigns and ongoing community-building initiatives to sustain momentum post-launch.

7.   Regulatory and Compliance Costs (Directly Funded with the Public Offer):

–       Ensuring continued adherence to MiCA and other relevant regulations, including covering any additional legal or compliance-related expenses that may arise post-offer.

8.   General Operations (Directly Funded with the Public Offer):

–       Remaining funds will be allocated to ensure the long-term viability of the project, supporting general operations, grant applications, and any unforeseen expenses required to scale the $SWAN project successfully.

The $SWAN public offer is driven by the following objectives:

1.    Regulatory Leadership:

This public offer aims to establish $SWAN as the first MiCA-compliant memecoin, setting a new standard for regulatory-compliant crypto-assets while leveraging the increased focus on compliance within the crypto industry starting in January of 2025.

2.   Market Accessibility and Liquidity:

Some of the funds raised will be dedicated for gaining broader access to $SWAN for both retail and institutional investors, facilitating active trading on decentralized (DEX) and centralized (CEX) exchanges through robust liquidity and market-making strategies.

3.   Community Growth and Engagement:

The funds raised will support the development of a vibrant and engaged $SWAN community, reinforcing its position as a leader in the emerging sub-category of animal-themed memecoins.

4.   Funding for Long-Term Development:

The funds raised will support ongoing technical enhancements, market-making, exchange listings, and operational expenses to sustain and grow the $SWAN ecosystem.

The offer price of $SWAN will be determined based on the total amount of SOL raised during the public offer period, which is scheduled from 10.1.2025 to 13.1.2025.

At the conclusion of the public offer, a total of 750 000 000 $SWAN tokens will be distributed to participants in proportion to the SOL they contributed. The issue price for each $SWAN token will be calculated as follows:

Issue Price of 1 $SWAN = Total SOL Raised / 750 000 000

This ensures that the price per token dynamically adjusts based on the total subscription amount, creating a fair allocation model. Examples:

–       If only 1 SOL is raised, the issue price for all 750 000 000 $SWAN will be 1 SOL, resulting in an effective price of 1 $SWAN = 1 / 750 000 000 SOL.

–       If the maximum goal of 5000 SOL is reached, the issue price of 1 $SWAN will be 5000 SOL / 750 000 000, or approximately 0.00000667 SOL per $SWAN.

The $SWAN public offer imposes certain restriction on holders:

Maximum Contribution Per Holder:

–       Each participant in the public offer is limited to a maximum contribution of 250 Solana (SOL).

–       No individual holder or buyer is permitted to deposit more than this amount during the public offer phase.

–       The $SWAN smart contract on Solana has been designed to reject all contributions from prospective holders that exceed the 250 SOL limit.